Users will soon have a updated setting that permits them to reduce the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the company disclosed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is being tested over the coming weeks before a full-scale release. This development aligns with a surge in AI content, spurred by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost a tenth of the quickest rising channels on a competing service primarily display AI-generated videos. A significant portion of this output is considered mass-produced AI material, a term for substandard, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that numerous viewers like content made with AI tools, from computer-generated images to informative clips, and we intend to offer the community the ability to adjust the amount of that, depending on their own choices,” stated a company executive.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its service identified as artificially created. In total, in excess of 100 million videos are submitted to the platform daily, making clips made by AI a relatively small part of its total content library.
User Control Features
Users will be able to reduce or increase the level of AI content they view by opening the “manage topic” setting in the app and selecting the AI content topic. Further subjects that can already be adjusted under the tool include news, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige users to identify lifelike artificially created content, and it bans malicious AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the service will from now on apply an “AI-made” label to content made using its own AI tools, or detected by an cross-platform project for spotting content made by AI. This action is intended to stop users from seeking to circumvent the labeling process.
Responsible AI Funding
The platform is also launching a two million dollar AI literacy fund for professionals and groups to create learning resources about ethical AI use. This initiative will assist non-profit groups dedicated to training computer science.
Content Safety Approach
The video-sharing app has supported its safety measures, amid controversy over proposals to make redundant a large number of review team members in the United Kingdom. The company is planning to eliminate hundreds of positions in its trust and safety department in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but AI can protect employees by removing the most graphic content ahead of it is viewed by humans. The platform stated a 76% decrease in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
